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Introduction to Core Concepts in Tour Guiding Services Lesson Objectives At the

Introduction to Core Concepts in Tour Guiding Services Lesson Objectives At the end of the lesson, students should be able to: 1. explain the basic concepts in tour guiding services; and 2. identify the role of a tour guide. What is a tour? Coined from the Latin word tornare and Greek tornos, meaning to circle around, the word “tour” means to come back to the point of origin after going to a destination elsewhere (Theobald 1998). In tourism, the word “tour” refers to the activities of people when they go through a place in order to see and learn about it in person (Merriam-Webster Dictionary n.d.). Who is a tour guide? A tour guide is a person who guides people as they go through a foreign place to help them gain better appreciation of the place and the interesting things to see there. The tour guide likewise helps these people make efficient use of their time during their tour. Who is a tour guide? The Philippine Department of Tourism (1995) defines a tour guide as “an individual who guides tourists, both foreign and domestic, for a free, commission, or any other form of lawful remuneration.” The Philippine Department of Tourism recognizes tour guides who undergo proper training. What is tour guiding? Tour guiding therefore refers to the provision of professional service to interpret the cultural and natural heritage of an area (World Federation of Tourist Guide Associations n.d.). In this sense, interpretation does not only refer to translation of information from one language to another, but also the description of cultural and natural attractions that help people gain better understanding and appreciation of such. A tour guide plays important roles in tourism, According to the Australian Government’s Job Guide (n.d.), these roles include: ● meeting and greeting the tour participants upon arrival and facilitating introductions; ● coordinating pre-arranged accommodation and transport and making sure that tour participants are comfortable; ● coordinating pre-arranged tours including visits to local attractions, shops, restaurants, etc.; ● leading tour groups and pointing out places of interest; ● preparing and presenting tour guide spiels called tour commentaries; ● researching and sharing general information about the city and/or country; ● attending to operation problems, such as booking errors and changes, lost bags, or sickness and providing first aid if needed; and ● preparing and submitting written reports of how the day’s tour turned out, including financial report and other administrative work. Roles of a Tour Guide Elements of Tour Guiding The previously mentioned definitions suggest that the elements of tour guiding include: Professionalism. Tour guiding is a profession, which means that before becoming a tour guide, a person must first undergo a training program. In many countries, one must acquire a license to practice legally. Service. Tour guiding is a form of service. Service is intangible, perishable, and unique. Guiding services are created at the same time of consumption, making each tourism experience different Elements of Tour Guiding Interpretation. Tour guiding is a form of interpretation. This means that one of the tour guide’s roles is to educate the tourists about the meaning and significance of cultural and natural attractions. Physical Elements. Tour guides combine service with the physical elements to create the total tourism experience for clients. The physical elements include the facilities of hotels, modes of transportation, and the things that tourists find in tourist attractions, such as parks and museums. Characteristics of a Tour Guide. Tour guides must be genuinely interested in the destination where they practice. They must be mature, responsible, patient, tactful, and sensitive to different cultures. They must also be articulate, quick-witted, organized, and healthy to cope with the physical demands of the job. Tour guides must understand that their main reason for existence is the tourist. A tourist is a tour guide’s client. In this regard and in consideration of the abovementioned elements of tour guiding, all tour guides must possess an understanding of the tourists, the tourism industry, communication, tour programming, and tour management. Try this! N G A R T I I N Needed before a tour guide becomes professional O N I T N E R R P E A T T I The process of describing the meaning and significance of cultural an natural attractions S T I O T U R Tour guide’s client TRAINING INTERPRETATION TOURIST Histor y of tour guidin g Lesson Objectives At the end of the lesson, students should be able to: 1. discuss the history of tour guiding in the world 2. explore opportunities for tour guiding services as a career; and 3. discuss the relevance of the course. Complete this test before proceeding to the rest of the lesson. Arrange the following eras from 1 to 4 (1 being the first to take place, and 4 the last). _____Renaissance _____Dark Ages _____Ancient Times _____Modern Age Try this! History of Tour Guiding Ancient Times Tour guides have been around since the ancient times when travelers found the need for guides who could help them in their journey. The information that guides provide were prized by many historians, including Herodotus who valued guides who could recite “with great authority, dates, dialogues, and other specifics about people who had lived hundreds of years ago.” Homer’s literary piece Iliad mentioned guides who showed the battlefields and the shores where the Greek ships arrived. (Crus 2008. 13) Dark-Middle Ages With the fall of the Roman Empire, this period is regarded as a dangerous time in European history. Thus, the period emphasize the guides’ role as safety escorts for travelers, including pilgrims and businessmen. (Cruz 2008, 14) Renaissance During the Renaissance, guides took a more demanding role-that of an educator or a mentor in addition to the role of protector-when the Grand Tour became a fashion as a rite of passage for sons of well- to-do Europeans. A carefully appointed guide served as the young man’s tutor and chaperone as he went on a journey through a prescribed route from England through France, Germany, Austria, Switzerland, to Italy, which was the final destination. After which, the student would return and be welcomed home as a gentleman. (Cruz 2008, 14) Modern Age During the 17th to 18th century most of travelers who traveled within the New World were explorers rather than leisure travelers, the first travelers were ordinary often Indigent explores who traveled a lot to seek new life. Few new world travelers and guides are known to have existed during the period. Due to great distance and limitations of transportation, time and money, pleasure travel to and from the new world was undertaken by few privileged and curious Europeans. Modern Age Three renowned Europeans writers who made visit to the new world during this period include Charles Dickens, Francis Trollope and Alexis De Tocqueville, who travelled widely and wrote comprehensive accounts of their travels mentioning some their guides. Modern Age No evidence exists of organized training for guides before the 20th century other than the company training given by the Thomas Cook Travel Agency (Wei Hu 2007). England is one of the first countries to regulate and train guides when authorities were prompted by the guides’ aggressive competition with each other for the business that tourists bring in the 1930s. Today, many countries train and accredit guides to maintain standards and professionalism. (Cruz 2008, 15) 21st Century In the last two decades, easy access to information through the globalization and technological development allow the tourist to deepen their curiously with just one click on the various cultural themes related to heritage and tourist attractions of each destinations. Therefore, the figure of the professor tour guide is almost irrelevant, except for tours which need expertise in specific topics that require real deepening. 21st Century Tour guides from 21st century creates various ways to in order to provide a magical experience of interpretation where in all our senses can participate, from the smell, the taste, the touch, the sight and the hearing, which will give the tourist a joyful and dynamic climate. Activity Match the roles of guides in Column A with the era in Column B, Write the letter on the space provided before each number. Column A Column B _____ 1. Tour guides served as mentors in the Grand Tour A. Dark Ages _____ 2. Tour guides served as safety escorts B. Renaissance _____ 3. Tour guide accreditation proliferated C. Ancient Age _____ 4. Tour guides provided information about places D. Modern Age _____ 5. Tour guides served as communicator E. 21st Century ● Employers The major employers of tour guides are, naturally, tour companies. Many tour guides work on a freelance basis, while others may own their own tour businesses. ● Starting Out If you are interested in a career as a tour guide, you may begin as a guide for a museum or state park. This would be a good introduction to handling groups of people, giving lectures on points of interest or exhibits and developing confidence and leadership qualities. Zoos, theme parks, uploads/s1/ introduction-to-tour-guiding 1 .pdf