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The ultimate guide to logo design

THE ULTIMATE GUIDE TO LOGO DESIGN PRO TIPS UPDATED Create a brilliant logo design with this expert advice We reveal everything you need to know to craft successful logos article from Creative Bloq website Logo design is all around us To the general public logos serve as an instant reminder of a company or a product to the client they ? re the point of recognition on which their branding hangs and to us designers they represent the challenge of incorporating our clients' ideologies into one single graphic No wonder then that logo design features so prominently in our lives In an age where everyone must have a website to support their product service or the company behind it the demand for a top-class logo has never been higher More examples of logo design are out there than ever before and with that comes the challenge of being di ?erent How do you create something original that stands out in a sea of identities And how do we create something quickly while retaining quality In this article we'll ?rst look at the basic principles of creating a logo design and share some pro tips for ?nessing your process CPREPARATION Research your audience Good logo design doesn't just create something that looks nice - it has to communicate a brand message Creating a logo design isn't just about creating a pretty visual What you're doing or taking part in is developing a brand and communicating a position It makes sense then that the ?rst step in creating a logo design should be to research these concepts Involving the client at this early stage is advised as your interpretation of their brand may be di ?erent from theirs and it's essential that the message is clear before any actual designing takes place Immerse yourself in the brand Before even beginning to sketch out ideas for a logo design spend some time compiling the equivalent of an M dossier on your client's brand who they are what they do and what their demographic is Look at previous iterations of their logo design and ask yourself what doesn't represent the brand on these Then compile a 'dos and don'ts' checklist before your creative work starts C Do your online research Logo Moose is a great research resource for logo design Two great starting points for online logo design research are Logo Moose and Logo Gala One thing to be mindful of is knowing when to stop your logo design research It's best to look at what did and didn't work out of relevant logo designs than swamp yourself with extraneous ones Seek inspiration If you ? re struggling for ideas try looking up key words in a dictionary or thesaurus or searching Google images for inspiration If you keep a sketch book then look at previous drawings ?? you ? re bound to have unused ideas from previous projects so you may already be sitting on the perfect solution C Fight the temptation to