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Guide 36 The External Environment Opportunities And Threats pp Overview An organization operates in an external and an internal environment The external environment of a ?rm consists of the moves and counter moves executed by its competitors It is imperat

The External Environment Opportunities And Threats pp Overview An organization operates in an external and an internal environment The external environment of a ?rm consists of the moves and counter moves executed by its competitors It is imperative for the organization to conduct an external analysis and obtain a clear picture of the opportunities and threats prevailing therein Based on the same the organization can devise suitable strategies to exploit the opportunities and negate the threats The external analysis facilitates in gaining competitive advantage The paper examines the external environment of the ?rm and discusses the tools used to conduct the external analysis External Environment Analysis pp Overview Intense competition between rival ?rms marks the external environment of an organization Competitive dynamics involves the moves and counter moves executed by competing ?rms External environmental analysis involves studying the strategies and moves of rival ?rms towards assessing the opportunities and threats for an organization The paper examines the dynamics and relevance of external environmental analysis Strategic Analysis Of External Forces pp Overview A variety of factors in uences an organization's choice of strategy Many of these factors are internal - factors such as resources capabilities and knowledge Many other factors however arise outside of the business These factors may threaten the attainment of the organization's objectives or conversely present opportunities that could bene ?t it External forces a ?ect the types of products services a business develops and o ?ers the nature of its market positioning and marketing strategies its relationships with vendors and suppliers the nature of alliances it forms and its relationships with customers This paper provides an overview for successfully conducting an e ?ective analysis of your company's external forces C