ESSENTIAL GUIDE colour & texture Contents A COLOUR FOR EVERY CLIENT NUMBERING S

ESSENTIAL GUIDE colour & texture Contents A COLOUR FOR EVERY CLIENT NUMBERING SYSTEM COLOUR SELECTION GUIDE PERMANENT COLOUR INOA ODS INOA SUPRÊME MAJIREL LUOCOLOR TONE ON TONE DIARICHESSE DIALIGHT LIGHTENING INFINIE PLATINE PLATINE PRECISION PLATINIUM PLUS PLATINIUM AMMONIA FREE MAJIMÈCHES BLONDYS EASI MÈCHE SWEET MÈCHE MENS COLOUR HOMME COVER 5’ TEXTURE & SMOOTHING XTENSO MOISTURISTTM DULCIA TONIQUE HEALTH & SAFETY P3 P4 P5 P6 P17 P20 P38 P42 P45 P50 P52 P53 P54 P54 P56 P57 P59 P59 P61 P62 P69 P72 A colour for every client… Tone on tone rich colour. Result: Long lasting and deep reflects. Perfect for: Women who want incredible softness and rich reflects. Tone on tone luminous colour. Result: Natural and long lasting shine. Perfect for: Women who want natural, glossy colour with little commitment. Ammonia free permanent colour. No odour, optimum scalp comfort. Result: Fashionable & multidimensional. Perfect for: Women who want permanent colour with a modern result. Secret weapon for 70%+ white hair coverage. Ammonia free permanent colour. Result: Luminous reflects and added volume. Perfect for: Women who want a multi-dimensional result and white hair coverage. Classic, rich permanent colour that treats the hair while colouring. Result: Intense and long lasting colour. Perfect for: Women who want the ultimate radiant colour results with absolute confidence. Numbering System Numbering system 10 levels and 7 reflects Levels: Reflects: 10 Lightest Blonde .1 Ash 9 Very Light Blonde .2 Iridescent 8 Light Blonde .3 Gold 7 Blonde .4 Copper 6 Dark Blonde .5 Mahogany 5 Light Brown .6 Red 4 Brown .7 Metallic 3 Dark Brown .8 Mocha 2 Very Dark Brown 1 Black All colours have a number that gives the following information:  The first number indicates the level of colour.  The first number after the point indicates the primary reflect.  The second number after the point indicates the secondary reflect. Reading a number Level of Primary Secondary colour reflect reflect Blonde Copper Gold = Golden Copper Blonde Reflect intensity The strength of a reflect is indicated by its number. The following scale shows the intensity of a copper reflect: .04 .4 .44 .40 COPPER NATURAL COPPER TRUE COPPER INTENSE COPPER SOFTEST STRONGEST 7 4 3 . 2 LEVEL OF SHADE UNDERCOAT NEUTRALIZATION 9 8 7 6 5 4 3 2 1 Very light blonde 10 9 8 7 6 5 4 3 2 1 Lightest blonde Light blonde Blonde Dark blonde Light brown Brown Dark brown Very dark brown Black Light yellow Very pale yellow Yellow Yellow Orange Orange Orange Red Red Dark red Very dark red Very very dark red 10 10 .2 Iridescent 9 .2 Iridescent 8 .2 Iridescent 7 .1 Ash .2 Iridescent 6 .1 Ash 5 .1 Ash 4 .7 Metallic .1 Ash 3 .7 Metallic 2 .7 Metallic 1 .7 Metallic Colour Selection Guide Step-by-step selection: 1.  Determine the natural level. 2. Select the dream shade. 3.  Determine the levels of lightening. This tells you which strength of Oxydant you need to use to achieve the dream result. 4.  Determine which undercoat will be achieved. Will the undercoat blend with and support the dream shade to achieve the ideal result or will it interfere with it?  Remember: The end colour is a combination of the shade applied + the undercoat obtained. 5. If the answer is:  Yes, supports – Use the dream shade to achieve the end result.  No, interferes with the dream shade – Y ou may need to neutralise or subdue the undercoat and use a different shade to achieve the end result. Examples: 1. Natural level: 5 Light Brown. 2. Dream shade: 7.45. 3. Levels of lightening: 2 = 20 volume (6%) 4. Undercoat: Yellow/orange. 5.  Result: The yellow/orange undercoat will support the dream shade. Use 7.45 + 20 volume (6%) Oxydant. 1. Natural level: 6 Dark Blonde. 2. Dream shade: 8 Light Blonde. 3.  Levels of lightening: 2 = 20 volume (6%) 4. Undercoat: Yellow. 5.  Result: The yellow undercoat will interfere with the dream shade and will need to be neutralised. Use 8.2 + 20 volume (6%)Oxydant. Blue .1 Ash Mahogany .5 Mahogany Red .6 Red Orange .4 Copper Yellow .3 Gold Green .7 Metallic Level 4 Level 9 .8 Mocha Violet .2 Iridescent Note : Mocha .8 Association of cool and warm reflects. A cool reflect formulation adapted to each level. .8 Mocha is a unique calibration of: Mahogany, iridescent, ash, green and gold, ranging from level 4 to 9. Darker shades are a combination of .5, .2, .1. Lighter shades are a combination of .1, .7, .3. 3  NO MORE ODOUR. NO AMMONIA.  OPTIMAL SCALP COMFORT.  OPTIMAL RESPECT* FOR THE HAIR.  INFINITE COLOUR POWER. SUBLIME SHINE.  REINFORCE COVERAGE OF WHITE HAIR. UP TO 100%.  6 WEEKS OF INTENSE HYDRATION AND NUTRITION.  HAIR IS SOFTER AND SHINIER THAN BEFORE HAIR COLOURING. INNOVATION NO AMMONIA ODS REVOLUTIONARY BENEFITS ODS 100% AMMONIA-FREE PERMANENT COLOUR *Helps maintain the hair’s natural level of lipids and essential amino acids 6 UNPRECEDENTED COMFORT The ultimate in-salon experience for your clients.  Odourless, ammonia-free.  Optimised scalp comfort. Natural hair Classic colouration 5 applications ) s s e n h t o o m s s e r u s a e m ( e c r o F n o i t c i r F ODS Smoother hair Rougher hair  Hair as smooth as before colouration**, for a softer touch.  After each application the smoothness of the hair surface is maintained when compared to classic colouration.  After 5 applications tests show that hair coloured with INOA ODS is as smooth as natural hair**. **Instrumental test after 5 applications 1 application 5 applications Natural hair r i a h e h t f o e c a f r u s e h t n o s d i p i L ODS ODS  The hair fibre is better protected, application after application.  After each application of INOA ODS, the lipids on the surface of the hair are maintained and comparable to natural hair.  Lipids within the cortex of the hair are also maintained and comparable to natural hair. *Helps maintain the hair’s natural level of lipids and essential amino acids OPTIMISED RESPECT FOR THE HAIR*  True and predictable shades: neutralising cool shades, vibrant and luminous warm shades.  Lightens up to 3 levels in 35 minutes.  Exceptionally even colour from roots to ends.  100% coverage of white hair. UNLIMITED COLOUR RESULTS Natural basic Gold Copper Red/ Mahogany Warm brown/ Warm beige Cool brown/ Cool beige Violet/ Iridescent Ash/Metallic Extra benefits for hairdressers.  Rapid self-emulsifying mixture.  Velvety, skincare-like texture. INOA ODS 7 IONÈNE G™ protects and reinforces the hair whilst a surface protecting agent offers nutrition and shine to the hair’s fibre. Rubilane™: The RubilaneTM signature is pure, intense, powerful copper to copper red shades. 1st innovation: Infini – A colour molecule with a unique structure. Offering more saturation and intense reflects with clarity and vividness. 2nd innovation: Rheo - Control Polymer. Offers a supple and creamy mixture. DM5: The DM5 signature is pure, deep and powerful red to red violet shades. Innovation: Very chromatic colour molecule with a unique structure that reflects pure, intense, deep red lights. This ensures pure intense and deep red to red violet reflects with an even colour from roots to ends with long lasting vibrancy. Note: DM5 shades are only intermixable with each other. Do not intermix them with INOA shades that do not contain DM5 technology. INOA COLOURING ODS TECHNOLOGY (OIL DELIVERY SYSTEM) Oily Phase Aqueous Phase Colourant Bi-Captiv Agent Alkaline Agent MEA (monoethanolamine) INSIDE THE HAIR New ‘Bi-Captiv’ Agent with innovative structure binds the oil phases together. The combination of aqueous and oily phase is stabilised for more performance, simpler and faster application. TECHNOLOGY ACTIVE CARE IONÈNE G™  Treats the Cortex in depth (Zone C), heart of the hair. A C ACTIVE CARE IONÈNE G™  Brings shine, protects the Surface (Zone A) of the hair. 8 Wear suitable single use gloves. Mix with the INOA whip until a smooth creamy texture is achieved. 0- 70% White hair: Use desired shade. 70%-100% White hair: Mix ½ tube (30gm) dream shade + ½ tube (30gm) natural fundamental on the same level + 60mls 20 volume Riche Oxydant ONLY (1:1 ratio). Deeper/more opaque coverage: Mix with a fundamental shade one level darker than the dream shade. e.g. ½ tube (30gm) 6.45 + ½ tube (30gm) of 5 More subtle coverage: Use only ¼ tube (15gm) of fundamental shade. e.g. ¾ tube (45gm) 6.45 + ¼ tube (15gm) of 6 Resistant white hair: Use white hair rules for 50% or more white hair. Note: When using Rubilane or DM5 shades for white coverage, no natural basic shade is required and intense results will be achieved. Step 1: Apply to the root area. Step 2: Begin development time after application to the roots. Step uploads/Philosophie/ essential-colour-guide.pdf

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