Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

How to Scale Your Content Creation Needs SPONSORED 1 What Is Content Marketing?

How to Scale Your Content Creation Needs SPONSORED 1 What Is Content Marketing? And, Why Does It Matter? C O N T E N T S 2 Content Guidelines: Why Your Brand Needs a Style Guide 3 How Content Marketing Has Evolved 4 Content With Purpose: How to Set Goals for Every Content Piece You Create 5 100 Types of Content: The Definitive Guide 6 Case Studies: How Content Marketing Benefits Companies C O N T E N T S 7 Top 14 Tools That Will Help YouCreate Better Content 8 20 Places to Share Your Content 9 How to Integrate Content Marketing & SEO 10 How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps Want results like these? Visit imninjas.com or contact chris@imninjas.com today! After 12 Months 102% UP  After 6 Months 47%  UP After 3 Months 65%  UP At the end of 2019, the average client's Google Organic Trafﬁc was: Services start at $7,500 Average client retention of nearly 5 years Regular SEO Recommendations, Monthly Reports & Campaign Reviews with Jim Boykin Full access to our proprietary SEO Dashboard and Tool Suite All work completed by our 50 person in-house team (Average employee tenure of over 8 years) Increase rankings, organic search trafﬁc, and improve your company's trust Links sourced from trusted websites: schools, media, and subject-matter experts Natural link earning through high quality content creation Customized Search, Content, and Outreach Strategies for each client Growth-Based SEO, Content Marketing, and Link Building Services In 1999, I started this company with the mission statement: “We will work toward bringing in the greatest amount of relevant trafﬁc to our clients’ websites using the most ethical methods available.” That mission remains true today. Jim Boykin, CEO & Founder of Internet Marketing Ninjas “ WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 A U T H O R J U L I A M C C O Y 44,000 years. That’s how long humans have been sharing stories, according to a new study published in the journal Nature. From ancient Indonesian cave art to cutting-edge infographics – fast forward a few millennia, and people are telling more stories than ever. We’ve just shifted the medium. The internet of 2020 is evolving at a breakneck pace. Content gathers dust like fossils, and today’s trending hashtag is tomorrow’s ironic meme. Attention is at an all-time premium. In a recent projection, data giant Seagate estimated that by 2025, over 75% of the global population will interact with data every 18 seconds. Why are users so distractible? The modern internet is noisy: promotions, clickbait, flashing banners, subscription pop-ups, and plain old spam all clamor for notice. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? In the deluge of information, it’s easy to see why savvy consumers are using services like AdBlock to streamline their browsing experience. Unfortunately for your brand’s carefully calibrated marketing campaign, 2020 marks the start of an annual trend that will send 35 billion global advertising dollars right down the drain. The culprit? Adblockers. So how does a modern brand reach discerning customers whose attention is their most valuable resource? How do you earn the interest of an audience who could just as easily ignore your advertising? By giving them what they want: content that matters. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 According to the Content Marketing Institute, “content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience – and, ultimately, to drive profitable customer action.” Translated into everyday English: Content marketing is relevant and useful storytelling that captures the interest of your specific audience and helps them solve their problems. What Exactly is Content Marketing? However you define content marketing, the main takeaway is: it works. Here’s why: awesome content – that is, great content marketing – is legitimately engaging. Your audience doesn’t need to be convinced to read your content. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 They seek it out. They can’t help but consume it. They may not even realize the content they love is actually marketing. Or if they do, they appreciate the goodwill shown by a brand that helps them make decisions pro bono. Let’s say you’re a brand with deep pockets. You could shell out over 5 million dollars for a 30-second Super Bowl spot and reach 100 million prospects at one time. Or, as Joe Pulizzi suggests, that same budget could instead be put toward building a consistently engaged community of organic, voluntary brand loyalists through long-reaching initiatives. 70 issues of a print magazine? Check. Large-scale customer events? Check. Tens of thousands of blog posts, thousands of white papers, and more? Double-check. Wait, what happened to content marketing? Believe it or not, these wallet-friendly, easy to actualize, Google- ready methods mentioned above can pump up your SEO and captivate your prospects. Let’s take a deeper look at what successful content marketing looks like. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 Ebooks Podcasts Webinars TedTalks Social Media Posts Way Beyond Blogging: What Content Marketing Looks Like in the 2020s Blogging may be a key aspect of content marketing, but it’s not the name of the game anymore. Instead, it’s all about being dynamic by reaching audiences on all types of platforms. If your business is only using one avenue, you may be missing out on a huge potential audience. Consider adding another form (or two!) of content outreach such as: Email Campaigns Influencer Updates Online courses Videos WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 A 2020 analysis from Entrepreneur predicts that this decade’s content marketing will expand to encompass these essentials, too: Live-streaming (i.e., Twitch). Content that is voice search-optimized. Augmented Reality (AR) experiences. One-to-one conversations with customers through tools like Facebook Messenger. Personalized content that adapts to your audience based on collected data, such as location, online behavior, or demographic. As you can see, the scope of content marketing is virtually limitless. What remains the same across all successful channels is the dedication to including audiences in the brand’s story, and through that, laying the foundation for a community based on trust. 90% of all modern businesses use content marketing in some form, from industry leaders like John Deere and Red Bull to the smallest indie brands. Curious about how it all works? Now that we’ve laid out what exactly it is, and what forms it covers, let’s take a deeper look at what content marketing can do for you. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 The Power of Awesome Content (& Why Your Audience Will Love It) IT’S ANYTHING BUT SUPERFICIAL Whether your brand is big or small, readers have come to expect your content to be in-depth and well-sourced, and unabashedly authentic. In the era of deepfakes and heavy Instagram filters, your audience is looking for something a little more genuine. Something worth their valuable time. Longer content – content that dives in deep, provides more information, and cites more research – has a higher perception of value than shorter content. Everyone uses the internet a little differently. Many users have come to expect algorithms to accurately track their interests and guide them to what they’re searching for. With the same ethic, content marketing caters to individuals. Take YouTube, for example. Rather than offering calls to action, or using traditional television’s appeal to the popularity of well-known actors to drive sales, YouTube’s algorithm instead considers a tapestry of data and recommends ultra- individualized content. And it’s working. IT’S UBER-PERSONALIZED WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 The modern consumer doesn’t just engage with a brand – they’re part of a brand’s story. This includes the best of times… and the worst of times. 53% of users expect companies to show corporate responsibility on social media, as well as be transparent about changes in products or services. From more than 2 billion logged-in users every month, the Google-owned video giant gathered that it is 3 times more important to viewers to engage with content connected to their passions than content that features Hollywood’s who’s who. IT’S RESPONSIBLY TRANSPARENT It may take a little extra effort, but it’s clear that transparency is well worth it. In today’s market, high transparency is the key to high public trust. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 3 Reasons Why Creating Powerful Content Marketing is Worth the Effort CONTENT MARKETING HELPS YOU CONNECT WITH YOUR EVOLVING CONSUMER BASE Technology is rapidly changing the way your prospects interact with information and make decisions. In a 2020 study by Statista, it’s projected that by 2023 more than 7 billion people worldwide will own a smartphone. WHAT IS CONTENT MARKETING? AND, WHY DOES IT MATTER? 1 Nerd out with me for a moment. Did you uploads/Marketing/ content-marketing-guide.pdf