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Brand Guide Revision 1.2 | February 2021 | Global Marketing We help companies b

Brand Guide Revision 1.2 | February 2021 | Global Marketing We help companies build amazing products. Valiant TMS is a global company powered by people working together to be the most trusted partner in delivering Intelligent Automation ™ solutions. We’re a full-service Industry 4.0 system integrator leading the way in digitalization, process development, design and technology integration. We specialize in welding and joining, automated assembly and test, industrial parts washers and final assembly systems. Intelligent Automation™ Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 3 Contents Brand Fundamentals 4 Logo 5 Application 6 Clear Space 7 Rules 8 Color Palette 9 Typography 10 Equipment Signs 11 Guideline 12 Customer-Specific Requirements 13 Types and Sizes / Imperial Units 14 Die-Cut Vinyl Stickers 15 Aluminum Signs 17 Technical Support Sticker NA 19 ValuFlex® Washer 20 Types and Sizes / Metric Units 21 Die-Cut Vinyl Stickers 22 Aluminum Signs 24 Technical Support Sticker EU 26 Application Details 27 Electrical Panels and HMI’s 28 Cable Trays 30 Fencing 31 Typical Applications 32 Body in White Welding and Joining Systems 33 Engineered Hemming Solutions 34 Automation, Assembly and Test Systems 35 Industrial Parts Washers 36 Final Assembly and Conveyor Systems 37 Aerospace Assembly Systems and Tools 38 Tools, Jigs, Fixtures and Gages 39 4 Brand Fundamentals Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 5 Brand Fundamentals / Logo • Simple, modern design reflects our technology-driven company. • Typeface with subtle customizations makes it uniquely ours. • Logo details and proportions optimized for a variety of applications. 22° Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 6 Brand Fundamentals / Logo / Application BLACK REVERSED COLOR • The logo will be applied in color whenever possible. • The logo may be reversed (in white) when placed over dark backgrounds. • The logo may be used in solid black when applied to printable goods such as forms, stationery, engineering drawings, etc. BLACK REVERSED COLOR Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 7 Brand Fundamentals / Logo / Clear Space It’s important to keep the logo clear of any other graphic elements. Clear space is equally as important to good design as design elements themselves. To regulate this, clear space has been established around the logo. It defines the minimum exclusion zone and indicates the closest any other graphic element or message can be positioned in relation to the logo. It also represents the minimum distance the logo can be positioned from and edge. • The logo should always be surrounded with clear space to ensure visibility and impact. • The amount of clear space is equal to the height of the logo (x) and applied equally around the perimeter of the logo. X X X CLEAR SPACE ZONE X X X CLEAR SPACE ZONE Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 8 Brand Fundamentals / Logo / Rules Don’t change the color Don’t modify or re-assemble Don’t stretch it out of proportion Don’t use gradients or patterns Don’t make it too big Minimum printed size = 1” wide 1” • These rules represent some of the ways logos can be misused; they are not all-inclusive. • The easiest rule to remember: don’t modify the logo. • Consistent presentation of our logo builds our brand, inconsistency harms our brand. • If you have any questions about logo usage, please contact the Marketing Team Company Form # 123 Please use this form to request a smaller logo Thank you For tastefully sizing our logo Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 9 Brand Fundamentals / Color Palette *FOR USE WHEN AN EXTENDED COLOR PALETTE IS REQUIRED, SUCH AS IN THE CREATION OF CHARTS. PANTONE CODES HAVE BEEN PROVIDED FOR REFERENCE, BUT ADDITIONAL COLORS ARE TYPICALLY PRINTED USING CMYK. Additional Colors* HEX #FF7F40 RGB 255 127 64 CMYK 0 63 80 0 PANTONE 164 C HEX #FFC62C RGB 255 198 44 CMYK 0 23 92 0 PANTONE 123 C HEX #9264CC RGB 146 100 204 CMYK 53 68 0 0 PANTONE 265 C HEX #84DADE RGB 132 218 222 CMYK 44 0 16 0 PANTONE 318 C HEX #F93549 RGB 249 53 73 CMYK 0 92 68 0 PANTONE 1787 C HEX #6ABF4B RGB 106 191 75 CMYK 0 62 0 95 PANTONE 360 C Primary Color Accent Color Secondary Colors HEX #005387 RGB 0 84 135 CMYK 100 40 0 40 PANTONE 7692 C 25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 75% 75% 75% 75% 75% 75% 75% 75% 75% 75% HEX #009ADE RGB 0 154 222 CMYK 75 25 0 0 PANTONE 2925 C HEX #54565A RGB 84 86 90 CMYK 66 57 52 29 PANTONE COOL GRAY 11 C HEX #898A8D RGB 137 138 141 CMYK 49 40 38 4 PANTONE COOL GRAY 8 C HEX and RGB colors should be used in all electronic applications, such as presentations, websites, videos and HMI’s. CMYK and PANTONE should be used in professional printing applications. Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 10 Brand Fundamentals / Typography Primary Typeface Gilroy Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Gilroy Semibold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Gilroy Medium Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Gilroy Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Alternate Typeface for Microsoft Office Applications Calibri Bold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Calibri Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Alternate Typeface for Web Applications Poppins SemiBold Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Poppins Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 Leading = 1.618 x font size Tracking = -10 11 Equipment Signs Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 12 Equipment Signs / Guideline All Valiant TMS equipment must have branded signs and/or stickers installed prior to being shipped to the customer. In some cases, our customers may have policies or specifications that do not allow or limit equipment branding, please confirm with our project manager prior to installation. • Size should be appropriate for the location and application • Visible and modest, not excessive • Ensure signs are mounted in accordance to customer specification and acceptance • Choose mounting locations where signs will be visible, but not impact safety, machine operation or sight lines The following pages will provide a list of all available signs as well as suggested sizes and mounting locations. If a custom size or application is required, please contact the Marketing team. Mount signs or stickers to all tools designed by Valiant TMS. Avoid mounting our signage to 3rd party equipment. As a rule, avoid applying stickers or signs to customer product-specific tooling (i.e. end of arm tools). However, any tools that are standard or proprietary to Valiant TMS should have stickers applied directly to the tools (i.e. leak test machines, washers, conveyors, etc.). Clear Space The logo should always be surrounded with clear space to ensure visibility and impact. Signs already have clear space defined. Stickers should be installed in a location where clear space can be maintained. This includes minimum space away from edges. If space is not available, select a smaller sticker size. The amount of clear space is equal to the height of the logo (x) and applied equally around the perimeter of the logo. X X X CLEAR SPACE ZONE Brand Guide REVISION 1.2 • FEBRUARY 2021 • GLOBAL MARKETING • ©2021 VALIANT TMS. ALL RIGHTS RESERVED. 13 Equipment Signs / Customer-Specific Requirements Depending on the customer, there are three scenarios: • Customer has no written specifications pertaining to equipment signage; in these cases review this uploads/Management/ brand-guide-valiant.pdf