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1. Strategically using SMS messaging SUMMARY: o Sending SMS messages AFTER init

1. Strategically using SMS messaging SUMMARY: o Sending SMS messages AFTER initial contact increases compliance hugely o 3 (Three) or more SMS messages after the initial contact with a prospect/client has been shown to increase compliance by +378% o SMS messages should ONLY be writing in natural everyday language and NOT include any form of corporate jargon or management speak! o ALL SMS messages should be in the form of keeping the prospect/client UPDATED with their personal situation and where they are in the sales cycle. Compliance Ratio % 0 50 100 150 200 250 300 350 400 Compliance Ratio %; 114 Compliance Ratio %; 129 Compliance Ratio %; 378 T exts Sent vs Compliance Ration 1 T ext 2 T exts 3+ T exts Gary.May@devere-group.com Coordinator SMS – Templates SMS 1: To be sent within 1 hour of the appointment being booked and ACCEPTED KEYPOINT 1: You should NOT expect a response from this initial message & should NOT be viewed as the strategy NOT working! SMS 2: To be sent BEFORE 1PM the day before the appointment date [Choose ONLY ONE of the QUESTIONS!] Gary.May@devere-group.com KEYPOINT 2: You SHOULD expect a response from this message although if you do not then it DOES NOT suggest the strategy has failed! KEYPOINT 3: If you receive a reply from the prospect acknowledging your SMS, you have now been accepted into their personal space and have been given permission to communicate on this level. SMS 3: To be sent by the consultant either just before the appointment or after the first? This text should be done by the consultant and AFTER their 1st prospect meeting. Content HAS to be about the meeting and what they have done in preparation for the 2nd. Outcome: With a prospect ACCEPTNG a meeting request live, engaging in a NORMAL conversation after saying YES, REPLYING to a SMS message and ANSWERING your question regarding the 2nd SMS ensures that this prospect is fully engaged in the process and is FAR FAR FAR less likely to swerve WITHOUT genuine reasons. Gary.May@devere-group.com If you need me at all: Gary.may@devere-group.com +971 056 404 7485 Gary.May@devere-group.com uploads/Litterature/ strategically-using-sms-messaging-texts-sent-vs-compliance-ration.pdf