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MODULE I Week 2-3 (Prelim) The Meaning and Classification of Tour guide Descrip

MODULE I Week 2-3 (Prelim) The Meaning and Classification of Tour guide Description of Tour Guides - Guides have been called the orphans of the travel industry - Tour guides operate independently as freelancers, almost always from their homes - Many of them work for several agencies or organisations on a part-time basis Definition of Tour Guide - Is one who conducts a tour or one with broad knowledge of a particular area whose primary duty is to inform - According to the Tour Guide Code of 1987 promulgated by the Department of Tourism  A tour guide is an individual who is licensed by the local government and accredited by the Department of Tourism to guide tourists, both foreign and domestic, for a fee, commission, or any other form of lawful remuneration - Synonyms for tour guide is local guide, and city guide - Tour guide is widely used to describe the various professionals who are engaged in guiding people, including tour managers, docents, and interpreters - In several parts of the world, it is common for tour guides to have expertise in the culture and history of a broad region - In the Philippines, many guides conduct tours in the broad regions of Luzon and the large provinces of Mindanao Types of Guides  Urban guides  Government guides  Driver guides  Business or industry guides  Adventure guides  Tour managers  Interpreters  Docents or volunteer guides Urban Guides - Are those who take pleasure in telling the story of a city or region Government Guides - Guides to show their most important historic, cultural, political and scenic facilities to visitors Drivers Guides - Conducts tour driving motor coaches, vans, or cars - Driving-guiding in motor coaches is not allowed in Austria and Cyprus Business or Industry Guides - Conduct tours about the facilities to educate visitors, promote their business or industry and uplift the image of a company Adventure Guides - Include mountaineering guides, bicycle guides, fishing guides and rafting guides Tour Managers - Is one who manages a tour - The one who is responsible for the smooth operation of the group tour Interpreters - One who practices the art of explanation or as defined by the National Association of Interpretation, “the art of revealing meanings and relationships in natural, cultural, recreational and historical resources Docents or Volunteer Guides - Found in most every city and town at visitor centers, museums, historic houses, churches and other places that people usually visit The Traveler Classification of Travelers 1. Explorers - Participant-observers who travel alone or in very small groups - Do not require special tourist accommodations or attractions 2. Elite Travelers - Can afford to spend much to have unusual travel experiences - Unlike explorers, they demand some degree of comfort and amenities 3. Off-beat Tourists - Travel alone or in very small numbers - Avoid crowds, other tourists and typical sightseeing - Adapt well to local lifestyles and amenities and pose few problems to local residents 4. Unusual Tourists - Demand more amenities and also look for unusual, adventurous or primitive experiences 5. Incipient Mass Tourists - Represent business and vacation travelers - Usually travel individually or in small groups and demand Western-style amenities 6. Mass Tourists - Large groups of middle-class travelers who visit popular sites and also demand Western-style amenities 7. Charter Tourists - Arrive in large groups, generating a large volume of business but often demanding impersonal and standardized services Various Role of Tour Guides Five Roles of Tour Guide  The Leader – the most important of a guide’s responsibilities  The Educator – travel is a powerful teacher  The Public Relations Representative – considered as the most important aspect of a guide’s work, also the most difficult to describe and the most controversial  The Host – including those of companions, mediator, advocate, entertainer, concierge, and storyteller  The Conduit – is the most important. Can be the most powerful and long lasting The Importance of Education in Guiding Guidelines to Facilitate Learning 1. Guides must be committed to lifelong learning. 2. Enthusiasm is a very important characteristics of an effective guide. 3. Empathy and sensitivity toward people. 4. Flexibility 5. Pride in serving others Educating the Guide - The most important factor in the evolution of any profession is its commitment to education and high standards. - The guiding profession must concern itself with its identity and its image Licensing and Certification Philippines - The Department of Tourism was the institution that was authorized to issue licenses to tour guides. - After the passage of the Local Government Code of 1991, this authority was transferred to the local government units or LGU. - At present, DOT no longer gives licenses, only grants accreditation to tour guides. An applicant for accreditation as tour guide is required to submit the following: 1. Proof that the applicant has passed a seminar for tour guides duly conducted by the DOT or other agencies duly authorized by the Department to conduct the seminar provided 2. Certificate of good health issued by any duly accredited government physician. 3. Clearance from the National Bureau of Investigation. 4. Mayor’s permit/municipal permit. 5. Latest income tax return. 6. Such other documents that the DOT may require from time to time. Qualities of an Ideal Tour Guide  Enthusiasm  An outgoing and approachable nature  Self-confidence  A proactive nature  Sensitivity  Flexibility  Authenticity  A pleasant professional appearance  Sense of humor  Knowledge  Good communication skills  Organization  Decisiveness  Good health  Personal integrity  Charisma Seven Sins of Services  Treating customers with apathy  Brushing customers off  Being cold to a customers  Treating customers with condescension  Working like a robot  Getting hung up on the rule book  Giving customers “the run-around” Speaking Skills of Tour Guides Qualities of a Successful Speaker - People are attracted to speakers who are enthusiastic, natural and comfortable with their audience, their topic and themselves.  Body language  Posture  Body movement and gestures  Eye contact The Voice - According to the Greek philosopher Galen, the voice is the mirror of the soul  Pitch  Resonance  Vocabulary  Pronunciation  Rate of Speaking How to Overcome Annoying Habits How to Use the Microphone Listening Ending uploads/Industriel/ 593-668359-module-i-week-2-3-prelim.pdf