Remerciez-le!

Remerciez @Admin pour avoir partagé cet document gratuitement, de la manière la plus simple, en partageant sur les réseaux sociaux.

Business Models F o u r W e e k M B A . c o m By 0 10 20 30 40 Item 1 Item 2 It

Business Models F o u r W e e k M B A . c o m By 0 10 20 30 40 Item 1 Item 2 Item 3 Item 4 0 25 50 75 100 125 Item 1 Item 2 Item 3 Item 4 Item 5 Feel free to use any material from this guide, but make sure to reference back to where it belongs, FourWeekMBA.com What is a business model? 1 A business model is also about how you make money but how you make money isn’t your business model 2 It’s all about business model design 3 What are the primary components of a business model? 4 How many types of business models exist? 7 Vision vs. Mission: why understanding the difference between them is important 10 30 business model examples in a nutshell 12 Hidden revenue business model 12 One-for-one business model 13 Razor and blade revenue model 14 Cash conversion cycle or cash machine business model 15 Peer-to-peer business model 16 Multi-sided platform business model 17 Direct sales business model 18 Freemium business model 19 Affiliate marketing business model 22 Subscription business model 23 (Management) consulting business model 25 Agency-based business model 26 Vertically integrated supply chain business model 27 E-commerce marketplace business model 28 The discount business model that focuses on high quality 30 Attention merchant business model 31 Privacy as an innovative business model 33 The most successful franchising business model in the world 35 On-demand subscription-based business model 36 User-generated content business model 37 The educational niche business model 38 A mix of chain and franchise business model 39 Instant news business model 40 Blockchain-based business models 40 Multi-brand business model 42 Family-owned integrated business model 43 Humanist enterprise business model 46 Direct-to-consumers business model 47 Enterprise business model built on complex sales 48 Distribution based business model 49 Summary and conclusions 51 Business Models Guide | Gennaro Cuofano 1 Business modeling is about finding a systematic way to unlock long-term value for an organization while delivering valuable products and services. A business model isn’t just about how a company makes money. But also the kind of incentives it is able to create for its users, the distribution networks it is able to tap into and the key partnerships a business can leverage on. In short, a business model is a holistic framework to understand, define and design your business in the marketplace. In this guide, we’ll see 30 successful types of business models examples. What is a business model? A business model is a critical element for any startup success as it is what unlocks value in the long-term. In a way, developing a business model isn’t only about monetization strategies. Indeed, that is way more holistic. To develop a business model companies need to create value for several stakeholders. Thus, a business model it is about what makes users go back to your app, service or product. It is about how businesses can get value from your solution. It is about how suppliers grow their business through it. A business model is all those things together. In short, when those pieces come together, that is when you can say to have a business model. Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 2 A business model is also about how you make money but how you make money isn’t your business model One of the biggest misconceptions of the business model is to confuse it with the monetization strategy or the revenue model of the company. While this is an essential piece of the puzzle, it is just one of the components of a successful business model. In this blog, we’ve discussed at great length how companies make money as a way to start the discussion of a business model. However, a business model implies the understanding of operations, customer acquisition, retention, supply chain management, besides monetization. According to the business model you designed over the years for your organization there will be a piece that plays a more critical role compared to others. For instance, a vital component of the Coca-Cola business model is its distribution strategy. For other companies like McDonald’s, the key to its business model success is the heavy franchised restaurants that helped the company scale up all over the world. Each company will develop a unique model among the many types of business models which is what makes your company robust in the long-run! Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 3 It’s all about business model design The primary aim of a business model is to create a sustainable chain, able to unlock value for several players in a market, industry or niche. Therefore, this value chain will start from a value proposition, a promise you make to the key players and partners in that market, industry or niche depending on where you start. For instance, when PayPal started it didn’t look to dominate the whole market. It started from a niche. As Peter Thiel put it in his book, Zero to One: The most successful companies make the core progression—to first dominate a specific niche and then scale to adjacent markets—a part of their founding narrative. Indeed, PayPal began from identifying its most valuable partner, what at the time they called “power user.” That was a choice driven by its business model design. Therefore, instead of focusing on generically offering a service for everyone, PayPal focused on acquiring and attracting as much power users as possible. Those power users were mostly on another platform that had already scaled up: eBay. Thus, PayPal focused all its effort on acquiring those power users from eBay, fast! Only after PayPal had drafted, tested and validated a clear value proposition for a small, yet a critical group of power users, it could move on to take larger and larger segments of that market. Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 4 What are the primary components of a business model? Although there is not a single way to define a business model, there is a standard called “business model canvas” which is a good way to start to understand what are the pieces and moving parts of a company value creation chain. As highlighted in the business model canvas there are seven key ingredients for any business model to succeed: ●Key partners ●Key activities ●Value proposition ●Customer relationship ●Customer segment ●Key resource ●Distribution channel ●Cost structure ●Revenue stream However, in a world where information technology has become predominant, being agile becomes critical. In that context, an evolution of the business model canvas, the lean startup canvas has become more accurate to design a business model for a startup. The key difference is how a startup “behaves” compared to a corporation: Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 5 The lean startup canvas started from the lean startup movement launched by Steve Blank in 2013. In short, while large companies relied and still relies primarily on elaborate planning, with business plans hundreds of pages long, full of assumptions. Startups primarily rely on experimentations. Where large corporations invest large resources upfront to design or build up a product or service; Startups use the process of iterative design and agile development, where users help the startup get from MVP to product/market fit. Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 6 ●Business Model Canvas ●Lean Startup Canvas Whether you decide to use the business model canvas, the lean startup canvas or develop your own methodology, it is critical to gain a holistic understanding of your business. Thinking in terms of business modeling is the key to reach that kind of understanding. In other cases, a framework like the Blitzscaling business model innovation canvas might be more suited to assess whether your business or the company’s business model you’ve designed has all the ingredients to scale up, quickly: In that scenario, you might want to assess whether your business model has been engineered to encompass four key growth factors (market size, distribution, gross margins, and network effects) and Resource Provided By FourWeekMBA.com Business Models Guide | Gennaro Cuofano 7 avoid to major growth limiters (lack of product/market fit and operational scalability). How many types of business models exist? We can classify business models in several ways. For instance, based on how companies and startups monetize their business, how they deal with their suppliers, customers and the value proposition those companies can offer to several stakeholders. Some business models have always existed, some others are new, others yet innovate by bringing old business models to new industry (take the Netflix business model case study as an example). In this guide, we’ll see several business models based on successful companies, tech startups and also more traditional organizations. The aim is to give you an overview of all the different moving parts that comprise a business model. In some cases – take Microsoft or Amazon – there isn’t a single way uploads/Industriel/ business-models-guide.pdf