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JULY 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 01 JULY 2020 HAWAIIBEVGUIDE.COM

JULY 2020 HAWAII BEVERAGE GUIDE VOLUME 72, NO. 01 JULY 2020 HAWAIIBEVGUIDE.COM PUBLISHED MONTHLY TELEHONE (808) 591-0049 BEVERAGE GUIDE VODKA [RE]DEFINED NEW CLASSIFICATION EMBRACES TASTE HANALEI SPIRITS IS YOUR BUSINESS INSURANCE SOLID? TO GET YOUR CUSTOMERS IN THE SUMMER SPIRIT. ADD A SPLASH OF HAWAIIBEVGUIDE.COM JULY 2020 HAWAII BEVERAGE GUIDE 1 POSTMASTER: Please send address changes to HAWAII BEVERAGE GUIDE, P.O. Box 853, Honolulu, HI 96808 Hawaii Beverage Guide is an independent monthly trade publication devoted to the beer, wine and liquor industry in the entire state of Hawaii. The views expressed in this publication other than our own editorial comment do not necessarily express the opinion of the publisher. Because of the confidential nature of the matter contained herein, Hawaii Beverage Guide is restricted to members of the industry. Subscriptions are accepted on this basis only. Nothing may be reprinted or reproduced in whole or in part without written permission from the publisher. Published monthly by Service Publications, Inc., dba Hawaii Beverage Guide. Prices are $60.00 + tax per year; $10.00 + tax per single issue, airmail extra. Periodicals postage paid at Honolulu, Hawaii. Contents copyrighted 2020 by Service Publications, Inc. Published monthly by: Service Publications, Inc. (USPS 018-010) 1311 Kapiolani Blvd. #401 Honolulu, HI 96814 PHONE: (808) 591-0049 FAX: 1 (808) 356-1931 TOOL OF THE TRADE FOR HAWAII’S BEVERAGE INDUSTRY SERVING ALL ISLANDS IN THE 50TH STATE SINCE 1949! www.hawaiibevguide.com National Coverage, Local Advantage The Beverage Network Publications are serviced by Beverage Media Group, Inc. 152 Madison Avenue, Suite 600 New York, NY 10016 tel: 212.571.3232 • fax: 212.571.4443 www.bevnetwork.com Volume 72 I Issue No. 01 FEATURES JULY 2020 SUBSCRIBE ONLINE! at our web site: hawaiibevguide.com CAN WE HELP YOU? To subscribe, or receive help with an existing subscription or change your address, please call us: Phone: (808) 591-0049 Fax Number: (808) 356-1931 e-mail: publisher@hawaiibevguide.com YOUR SUBSCRIPTIONS: PRODUCT LISTINGS A-12 Product Listings Section A-62 Brand Index A-91 Industry Directory Publisher: Editor: Business Consultant: Consultant: Christopher Teves Brent Nakano Crystal Arnold Campbell Mansfield HANALEI SPIRITS: Page 4 Hanalei Spirits, located in Kīlauea, Kauai, is family- owned and operated by kamaaina Grant and Vindi Wells. Tucked into a 6.5 acre dedicated agricultural family farm on Kauai’s beautiful North Shore, they are “Dedicated to producing spirits using locally sourced ingredients that have a significant tie to the island culture.” VODKA [RE]DEFINED Page 10 Vodka is misunderstood. It is a nuanced spirit made for sippig with food, and comes in a few distinct categories VODKA FLAVOR VALIDATED Elimination of the “flavorless, odorless, colorless” definition acknowledges vodka has (always) had character. LIQUIDATION SITUATION YouPros’ best advice for strategizing high- end wine sales during a downturn. TIME TO GET COVERED Five essential—and often overlooked— aspects of business insurance. HAWAIIBEVGUIDE.COM JULY 2020 HAWAII BEVERAGE GUIDE 3 BALANCING ACT 2 oz Deep Eddy Lemon Vodka 2 slices Fresh Jalapeño 2 sprigs Fresh Rosemary Lemonade Method: Combine Deep Eddy Lemon Vodka, jalapeño slice, and rosemary sprig into a cocktail shaker and shake vigorously. Strain contents into a Collins glass over ice and top with lemonade. Garnish with an additional jalapeño slice and rosemary sprig. SUMMER WATERMELON SPRITZER 2 oz Cîroc Summer Watermelon Vodka 6 oz Soda Water Optional: Splash of fresh Watermelon Juice Garnish: Large watermelon slice, sprig of mint, lime wheel Method: Add Cîroc Summer Watermelon and soda water into highball glass filled with ice. Gently stir, place large watermelon slice into the glass and garnish top with sprig of mint and lime wheel. TITO’S RED, WHITE & BOOZY 1½ oz Tito’s Handmade Vodka 3 oz Sparkling Water 2 oz Cranberry Juice Blueberries Method: Add Tito’s Handmade Vodka and cranberry juice to a glass with ice. Slowly pour sparkling water for a layering ef ect. Drop in a few blueberries and enjoy. SUMMER COCKTAILS BROKEN SHED BERRIED-UP 2 oz Broken Shed Vodka Splash of Cranberry Juice Fresh Seasonal Berries Club Soda Method: Fill glass with ice and berries. Pour in vodka. Add a splash of cranberry juice and top with club soda. Garnish with more berries. 4 HAWAII BEVERAGE GUIDE JULY 2020 HAWAIIBEVGUIDE.COM Hanalei Spirits, located in Kīlauea, Kauaʻi, is family-owned and operated by kamaʻaina Grant and Vindi Wells. Tucked into a 6.5 acre family farm on Kauaʻi’s beautiful North Shore, they are dedicated to producing spirits using locally sourced ingredients that have a significant tie to the island culture. Aiding their product development is Kaua’i’s rich history in agriculture and fruitful abundance of produce that lends itself well to the art of distilling. Founding Story Founder Grant Wells was instantly hooked on distilling when he began brewing beer with friends. “The chemistry and challenge combined with the access to fresh island produce spurred my creativity. I thought to myself, wouldn’t be great to put a smile on someone’s face one bottle at a time?” said Grant. Building the distillery was a 28-day race to the finish for the Wells family and their recruited Kaua’i Ohana; the Alcohol and Tobacco Tax and Trade Bureau (TTB) permitting process had moved forward quicker than anticipated. Ultimately, the strong community that Kaua’i island residents share was what made the construction of the distillery possible. The distillery equipment utilizes many upcycled and recycled parts. “Upcycling and recycling are popular trends in our society right now; however, when it comes to sourcing materials in the middle of the Pacific Ocean, it is a way of life,” said Vindi. In the spirit of one of Grant’s favorite shows, the History Channel’s “American Pickers,'' the Wells family started their “picking” adventure in 2014. This included scouring Kaua’i’s back roads and pastures, and Vindi narrowly escaping a bull once or twice. This effort yielded two Bravarian mash tuns that form the now shuttered Whalers’ Brewpub in Nawiliwili and most of the other equipment in the distillery save the chiller and the USA made copper still. Hanalei Spirits Distillery was officially founded in September 2016, and the first two products, Rum and Vodka, were produced in November 2018. Company Name and Logo Development The name Hanalei Spirits “comes from our love and beauty of the North Shore of Kaua’i,” said Vindi. “Hanalei Bay and looking out past Makana gives most people a special feeling. It is hard to put into words, but we hope we capture a little bit of that in each bottle.” Grant shared that some of his favorite conversations while making homebrew were learning or sharing the old local legends about the different spirits deep in Kaua’i’s valleys. He doesn’t want to see those stories lost. “It was an easy play on words. Hawaiian spirits and legends to alcoholic spirits. We can do both. We can make spirits with spirit,” said Grant. The development of the logo was based on a desire for the bottle to encapsulate the Kauaʻi experience. Hanalei Pier is featured on the logo as an iconic symbol of Kaua’i as well as an homage to a place that holds significance to the Wells ʻohana. Grant’s construction company helped rebuild the structure in 2012, and Terry, Grant’s father, worked with the Rotary club of Hanalei to raise money for the pier when the State and the Kaua’i County were unable to fund the project. “[Hanalei Pier] means so much because we grew up down there, and as an adult, Grant rebuilt it with all of Kauaʻi watching. The building of the distillery has brought this full circle. It's really cool.” Approach to Distilling Hanalei Spirits’ goal is to craft “unique, premium quality spirits that will transport you back to the islands and remind you of the delicious flavors, the feeling of Aloha and the slower pace that is uniquely Kaua’i,” Vindi shared. Creation of their spirit starts on the family farm with an emphasis on diversified agriculture. There, a variety of fruit trees, including ‘Ulu’ (breadfruit), botanicals like Lilikoi and the Ti plant are grown for their distillate. Diversified agriculture, Vindi thinks, “is a step in the right direction for creating a softer footprint on the land and environment.” The Wells also aim to maintain a balance between Hawaii’s rich history in agriculture and Kaua’i’s dependence upon visitors. They believe small steps like this can help keep Kaua’i, also known as “The Garden Isle,” a unique and sustainable island home. By: Brent Nakano HAWAIIBEVGUIDE.COM JULY 2020 HAWAII BEVERAGE GUIDE 5 Beyond what is grown on their farm, Hanalei Spirits obtains ingredients from other farmers to utilize the seasonal abundance of produce, resulting in the development of a number of seasonal spirits that are rooted in overabundance. This includes Sugarloaf Pineapple Rum, Lilikoi-cello, and Taro Vodka. Hanalei Spirits is also very integrated with their community. They embrace Kaua’i’s hard-working, local farmers who are driven by the reward of growing something with their own two hands. Vindi added, “As we source local ingredients and interact with the old- timers in the community, we are constantly reminded of Hawaii’s rich history.” Vindi shared an anecdote from an older woman about one family’s fight with the law during prohibition. Boot-legging okolehao was the uploads/Geographie/ 2020-07-hbg-digital-edition-web.pdf