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Guide 96 CONCEPTS MARKETING is the science and art of capturing maintaining and growing the number of pro ?table clients NEEDS are the basic human requirements like shelter clothe food water etc These are essential for human beings to survive If we take t

CONCEPTS MARKETING is the science and art of capturing maintaining and growing the number of pro ?table clients NEEDS are the basic human requirements like shelter clothe food water etc These are essential for human beings to survive If we take the topic further education healthcare insurance pension etc Basically things that we can associate with this concept don ? t require a boost because these are the products and services people always buy WANTS to have a desire to possess or do something wish for Unlike the needs the wants may not be satis ?ed by a product service since the wants of a person can be unlimited and have a greater scope than the imagination DEMANDS if a customer is willing and able to buy a need or a want it means that they have a demand for that need or want MARKETING MIX P ? S BEFORE PRODUCT PLACE PROMOTION PRICE MAKETING MIX P ? S NOW PRODUCT BRAND POSITIONING IMAGE QUALITY DISTRIBUTION RESERVATION SYSTEMS VERTICAL AND HORIZONTAL ALLIANCES HOME DELIVERY ADVERTISING SALES PROMOTION MERCHANDISING PUBLIC RELATIONSHIPS DIFFUSION SALES POST-SALES LIST PRICE Vs SALE PRICE DISCOUNTS BONUSES YIELD STRATEGIES CBEST MARKETING PRACTICES IN THE st CENTURY PERSONALIZED MARKETING CHANGING LANDSCAPE OF TRADITIONAL ADVERTISING METHODS MARKETING CHANGES AND ADAPTATIONS CONSUMERS ON THE INTERNET NEW BUSINESS AND PRODUCT DEVELOPMENT PROCESS INTEGRATION OF DIRECT AND INTERACTIVE MARKETING THE NEW P ? S OF MARKETING IN RESEARCH PAPER ??Marketing in the st century ? by Robert E Davis send to the email THE MARKET RESEARCH PROCESS Step De ?ne the Objective Your ??Problem ? Perhaps the most important step in the market research process is de ?ning the goals of the project At the core of this is understanding the root question that needs to be informed by market research There is typically a key business problem or opportunity that needs to be acted upon but there is a lack of information to make that decision comfortably the job of a market researcher is to inform that decision with solid data Examples of ??business problems ? might be ??How should we price this new widget ? or ?? Which features should we prioritize ? By understanding the business problem clearly you ? ll be able to keep your research focused and e ?ective At this point in the process well before any research has been conducted I like to imagine what a ??perfect ? ?nal research report would look like to help answer the business question s You might even go as far as to mock up a fake report with hypothetical data and ask your audience ??If I produce a report that looks something like this will you have the information you need to make an informed choice ? If the answer is yes now you just need to get the real data If the answer is no keep working with your client audience until the objective is clear and be happy about the disappointment you ? ve prevented and