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Scribd visual style guide Visual Style Guide CGUIDE This guide is for use on o ?cial Scribd com sites Do not use this for businesses local groups and sites which should have their own brand and identity Questions comments design scribd c m The purpose of

Visual Style Guide CGUIDE This guide is for use on o ?cial Scribd com sites Do not use this for businesses local groups and sites which should have their own brand and identity Questions comments design scribd c m The purpose of this document is to provide Scribd or associates with the design tools necessary to maintain the Scribd brand and any content online or o ine associated with Scribd As new content types are added or content is updated thoughtful application of the details described here will help maintain a consistent look and feel for Scribd CBRAND Brand encompasses the values culture mission personality and image of Scribd as well as the associations of our users clients employees and their experience when interacting with Scribd products or services Brand expression such as design elements ui identity tone and brand experience the customer ?s experiences when using our product imprint the brand in the user ?s mind People walk away with an emotional sense of what Scribd is As the content evolves so does the Scribd brand The Scribd mission is to create an experience that is a strong re ection of the brand such as the culture mission and personality and to e ?ectively win over more potential users by ensuring that every point of contact between the user visitor and Scribd reinforces Scribds brand CDESIGN PRINCIPLES Scribd design principles Design should be unobtrusive Connect our users with compelling content fast and easy by creating an experience that does not distract from the content Try to avoid the overuse of graphics or visuals that make it di ?cult for a user to parse the information we want them to digest User focus Every decision in the design process should be done with the user ?s wants and what we believe a user needs in mind We can do this by engaging new users and creating a compelling experience for existing users It is the voice of the user and evolution of a design through testing that makes our design better and bene ?cial for our users Be fast Time is valued to our users and the folks developing the site Let ?s ensure our design is mindful of the content and platforms We should make sacri ?ces such as light weight graphics with less visual noise making it harder for users to access content Prioritize the information Prioritize and bring the most useful information to the visible space while narrowing down to the essentials that make the experience and product ow all the more seamless Prioritize the component or feature that is best suited for the user or give them the ability to customize The more it ?s used the better it is The product itself cannot exist or thrive without an expanding active user base Let ?s ensure our users are given the tools and means necessary to create and manage content as easily as possible Let ?s be vocal and passionate about the function of our design