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Cw writing style guide 2017

CUSHMAN WAKEFIELD STYLE GUIDE FOR WRITTEN COMMUNICATIONS Updated CA PROPOSAL FOR TABLE OF CONTENTS Welcome to the Style Guide Use of Cushman Wake ?eld Brand Identity Grammar and Usage Abbreviations Acronyms and Abbreviations in RFPs Calendar Capitalization Currencies Frequently Confused Words Numbers Punctuation Style and Tone Biographies CUSHMAN WAKEFIELD CA PROPOSAL FOR WELCOME TO THE STYLE GUIDE This style guide has been developed as a tool for all Cushman Wake ?eld professionals preparing written documentation in English including marketing materials proposals letters emails press releases research reports etc Our company employs tens of thousands of people in o ?ces and countries around the world It is essential that when speaking on behalf of Cushman Wake ?eld we sound consistent as a company while retaining our individual voices Communications and marketing teams should pay particular attention to the Style Guide to ensure a consistent professional and standardized approach which is key for a successful brand When writing do so with the end-user in mind If you have a question that you don ? t see answered please contact Liz Radford in Americas Corporate Communications CUSHMAN WAKEFIELD CA PROPOSAL FOR Use of Cushman Wake ?eld CW and C W Our Name ??Cushman Wake ?eld ? should be written in full whenever we go to market externally We strongly suggest the same is done internally This distinguishes our brand from the competition and their use of acronyms and from other ?rms across various industries which use the initials ??CW ? or ??C W ? The use of ??Cushman Wake ?eld ? leverages brand name awareness and the prestige of our formal name In legal contracts and proposals after the ?rst use of ??Cushman Wake ?eld ? you are permitted to use ??C W ? thereafter Abbreviation to ??C W ? is occasionally permitted in social media or digital marketing where space restrictions exist Our Tense ??Cushman Wake ?eld ? is always written in the singular tense This means you must write ? Cushman Wake ?eld is ? Cushman Wake ?eld has ? Cushman Wake ?eld was Never use ??Cushman and Wake ?eld ? Brand Identity The Cushman Wake ?eld logo is a valuable brand and business asset As such it is our responsibility to protect it and grow its value Our logo should serve as the primary identifying unit for all our o ?ces and Cushman Wake ?eld businesses It should appear at least once in every communication When the Cushman Wake ?eld name appears outside of text it is to appear in the logo format It must never be re-drawn distorted or dismantled The logo should never be separated or used as two pieces The icon should never be used by itself without the Cushman Wake ?eld lettermark attached to it It must remain as one View our full brand guidelines on the Brand Center CUSHMAN WAKEFIELD CA PROPOSAL FOR Grammar and Usage Abbreviations Addresses When referring to a numbered address use the abbreviations ??Ave ? ??Blvd ? and ??St ? Example