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Bu121 study guide BUSINESS WINTER BBA MIDTERM REVIEW GUIDE Multiple Choice questions from readings marks ?? base concepts Short Answer questions from lectures marks ?? more in-depth ? Explanation and application ??what did I learn ? and ??why did I learn

BUSINESS WINTER BBA MIDTERM REVIEW GUIDE Multiple Choice questions from readings marks ?? base concepts Short Answer questions from lectures marks ?? more in-depth ? Explanation and application ??what did I learn ? and ??why did I learn it ? Problems marks Total marks TOPICS TO BE COVERED Business Planning ? Chapter ?? Writing an E ?ective Business Plan o why write a business plan o model of business planning o seven deadly sins ? Lecture ?? Art of the Start o things an entrepreneur must accomplish o reasons for writing a business plan Communication ? Chapter ?? Planning Business Messages o principles of business writing o x writing process ? Lecture ?? Made to Stick o de ?nition of sticky o SUCCESS model principles ? why they a ?ect stickiness ? ways to achieve principles Critical Thinking ? Lab Manual pg - o claims evidence underlying assumptions and causal claims ? what they are and how to ?nd them ? how to test challenge and how to apply to writing o techniques of persuasion how to build a persuasive argument Note this material was also covered in labs and thus will be tested in the short answer section as well as in multiple choices Marketing ? Chapter ?? Understanding the Customer o Marketing concept relationship marketing and customer relationship management o Competitive advantage o Consumer decision-making ? process in uences o B B market o Trends ? Lecture ?? Key o Production ?? sales ?? marketing orientation o Steps to de ?ning a target market ? Market segmentation ?? bases process ? Perceptual mapping and preference analysis ?? process choosing target o Positioning ?? consumer competitive o Product Classi ?cation tested in multiple choice ? Chapter ?? Creating Marketing Strategies o Product ? Classi ?cation ?? consumer vs B B related to intensity of distribution ? Product life cycle ?? stages and strategies changing speed of cycle from lectures o Pricing ? Objectives markup strategies o Place Distribution ? Channels intermediaries alternative arrangements and strategic alliances ? Functions of channels o Promotion ? Goals integrated marketing communications IMC ? Factors a ?ecting mix o Trends ? Lecture ?? Key o Total Product Concept ? Branding brand name brand insistence model o Price ?? approaches strategies o Promotion - IMC ? Advertising ?? communication model ?? factors to consider what they achieve and how to improve ? Personal Selling ?? combined with advertising factors to consider in budget ? Sales Promotion and Publicity o Place Distribution ? Implications ?? demand-backward pricing push vs pull promotion Accounting and Finance ? Chapter ?? Using Financial Information and Accounting o Accounting system o Financial vs managerial accounting o Financial statements in annual report ? Sections of Balance Sheet Income Statement Statement of Cash Flows o Trends ? Lecture ?? Understanding Accounting Cash Management o GAAP ASPE and IFRS ? Key di ?erences ?? format valuation o Audit ?? statement ?? what it does and does not say o Balance Sheet vs Income Statement