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Amway stater guide Business Starter Guide CBusiness Starter Guide Business Starter Guide Amway Founder ? s Fundamentals The Amway story began with two friends who wanted a better life for their families and many families across the globe Jay Van Andel and

Business Starter Guide CBusiness Starter Guide Business Starter Guide Amway Founder ? s Fundamentals The Amway story began with two friends who wanted a better life for their families and many families across the globe Jay Van Andel and Rich DeVos built the business on the following principles which they and their families believe constitute a sound foundation for a meaningful life Freedom ? Provides most conducive environment to live work achieve and grow ? Operate as independent business people ? Conduct a full-time or part- time business Family ? Our primary social structure provides values framework for growth and ability to thrive ? Family-owned business passed on to generations ? An attempt to strengthen family ties Hope ? Power to transform lives positively ? Opportunity to establish and run a business irrespective of social status profession or educational background Reward ? Opportunity to develop your talents and abilities ? Hard work is followed by high rewards ? Tangible rewards include certain ranks Platinum Ruby Emerald Diamond etc ? Intangible rewards include personal growth pride in accomplishment and positive relationships with the other Amway people Message from the CEO I welcome you to the wonderful world of Amway Amway was set-up by two friends Jay Van Andel and Rich DeVos who had a dream of launching their own business and who wanted to give others a chance to go into business for themselves This dream became reality when Amway was established in in Ada Michigan USA The company ? s ?rst o ?ering was a concentrated biodegradable and environmentally friendly cleaning product - Liquid Organic Cleaner L O C Since then Amway has become a global leader in the categories of nutrition beauty and home With over unique high quality products Amway is one of the world ? s largest direct selling companies The company generated revenue worth more than INR crore in the year The company operates in more than countries and territories across Asia Africa Australia Europe and the Americas Today millions of distributors across the world sell company ? s products There is a huge potential for direct selling in India This has been validated by various studies including the FICCIKPMG report which mentioned that the potential of direct selling in India is Rs crore by We are proud that Amway India has established itself as India ? s largest no direct selling company in the country India always has been a key market for Amway We are currently amongst the top markets for Amway globally but our target is to have India feature in the top markets I am con ?dent that we can do this over the next years Overall Amway is targeting to treble Amway India ? s annual turnover to Rs crore in the next years Amway India sells more than world class products in India We have a strong portfolio of brands Nutrilite has a legacy of more than years In fact Nutrilite is the world ? s number one selling brand