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Style guide final scribd Product Redesign style guide CGuideContents RedesignPlan - P StyleGuide - P PackageDesign - P ProductPhotos - P MagazineAd - P CRedesignPlan Product Name Emergen-C Target Group Anyone that is looking for a ?t and healthy lifestyle

Product Redesign style guide CGuideContents RedesignPlan - P StyleGuide - P PackageDesign - P ProductPhotos - P MagazineAd - P CRedesignPlan Product Name Emergen-C Target Group Anyone that is looking for a ?t and healthy lifestyle with the focus on the younger generation History Alacer Corp was founded in with a focus on vitamin C complemented by minerals and B vitamins This vitamin C focus led the company to collaborate in its early days with global vitamin C experts including extensive consultation with Nobel laureate and vitamin C advocate Linus Pauling At its inception the organization was a pioneer in creating products for distribution in the evolving health and natural products retail market Alacer ? s products were among the ?rst supplements that many natural products distributors and retailers carried and supported In Alacer introduced the Emergen-C e ?ervescent powdered drink mix as the ??champagne of nutritional drinks ? The good tasting ?zzy drink mix featured mg of vitamin C B vitamins and electrolytes which became Alacer ? s signature formulation The novel delivery system for vitamins and nutrients soon had a loyal following who found Emergen-C to be the fast fun way to support their health and energy Redesign Plan As it stands today Emergen-C is a product that not many of the younger generation are familiar with and uses However after extensive research on my end it is clear that that is the very demographic that they are going for The problem is that the packaging graphics and design do not re ect the type of design a product would have that would appeal to such a group The product and design needs to better appeal to the audience that it is trying to target It needs to re ect more of a modern and clean-cut look The current package design is overly designed and visually bombarding The plan that I propose is to redesign the logo as well as the packaging of the Emergen-C product by designing it around the target demographic I will do this by creating a design that is more of modern and simplistic as well as functional Recent studies show that the younger generation has been conditioned over time to tune out much of the visual bombarding world they experience So the solution naturally is to redesign the products package as well as the products design so that it is simpler and easier to visually absorb and that it looks and feels like a new modern recently released product By making these changes the product will better stand out and appeal to the target audience This in addition to a well-planned marketing strategy will change the way the product is viewed This in turn will create more of an interest among the demographic nd increase sales CSt yleGuide Colors Raspberry Maroon Raspberry Crystal Pink Starch white RGB CMYK HEX PANTONE A C Fonts RGB CMYK HEX PANTONE C C RGB CMYK HEX PANTONE FAEDF P - C RGB CMYK HEX PANTONE FFFFFF P